How to Write an SEO Text That Positions

How to Write an SEO Text That Positions

Everything you have been told about how to write SEO texts is a lie. Pass tags, pass semantic latency and keyword stuffing. Less TAGS, more FLOW.

Writing an SEO text is simple.  Good SEO content is the one that best answers a user’s question. White and bottled.
Google earns money being the best search engine that exists- after our mother, as she has to go and look, you charge-, and for that, she needs to provide you with the content that best responds to your question, which you raise in the form of a search.
Optimizing the technical elements helps a little, but it is not essential and it is not, by far, as important as making content that you like.
Now, how do you write an SEO article? What do we have to know to write a correct text at the SEO level?

Things that work in SEO texts

Do not worry, we’re not going to go into technical things: it’s common sense applied, like everything in SEO.


It is true that generally, an article has to be directed to a keyword or topic that is being sought.
That is why it is important that you know that it does not matter if you hesitate between “car rental,” “car rental” or “rent a car.” The important thing is what is behind, that is, if the user’s intention corresponds to the purpose of your content, any of the options will be correct.
Do you know what you are looking for more? As in principle you have no idea (nor do I) what you do is go to tools like Übersuggest to give you search ideas, and Google Keyword Planner, Keywords Everywhere or SemRush to tell you the volume of each of them.
If you want more information about this, you can look for more information in our keyword guide for SEO.
When you have identified several that look good, do the searches yourself on Google and see which one has the strongest competition.
At first glance you can identify it by seeing if they are powerful websites or not (better compete against Paco’s blog than Amazon), and if you doubt, you can use tools like ahrefs to look at the links that each URL has. If you have many links, it will be stronger than if you have few or none.


The URL has to be fully optimized for the keyword or topic on which the content revolves. Eliminate words that do not add value, such as conjunctions, prepositions and other stop words.
Wrong: /the-10-best-electric-cars-what-they-will-in-the-2014/
Good: /best-electric cars-2014/
Regarding the extension, there is no recommended maximum, although the ideal is that the depth of the content does not exceed 3 levels.
Obviously, when we talk about posts in a blog, the ideal is that the part of the URL referring to the content is on a first level.

The title has to be molar

How many posts have been made on how to write an SEO text? You have to add something that differentiates it from the other 50,000 equals, and the title must be your declaration of intent.
Wrong: How to write SEO texts
Good: 10 secrets to write SEO texts that no one else will tell you.
Keep in mind that the title must have between 50 and 70 characters to appear full in the search engines.
But you know what? A longer title may have more engagement in social networks, encouraging you to generate traffic, links and social signals (and this will mean better positions).