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Gray Hat, what can hide behind this expression? Well finally it’s pretty simple, we’ve presented in recent weeks the concepts of black hat and white hat SEO, and as the name suggests, the gray hat SEO is in between.
We will not necessarily say equidistant because there will be gray-colored hat references that will more easily pull the black hat side and others on the contrary that will be more inclined to follow the guidelines of Google with a few exceptions near. Therefore, how to define the SEOs that fall into the gray hat category and can we give and some examples to help you identify them.

Gray Hat SEO definition

As we just mentioned and as the color chart left you guessing before we tackled the subject, the gray hat seo or SEO with a gray hat is a term that was created by the SEO community to be able to categorize those who are not completely black hat without being as snow-white as Google would like them to be and they do not come to disturb the results of its search engine.

Most of the time, the Gray Hat are more like using techniques that are prohibited in Google’s guidelines but are not automated mills that will create websites and linkwheels shovel. This is more (if we can dare this humor that may make you laugh if you devour this article with your colleagues in your SEO agency), to force the natural. Indeed, in the eyes of Google, as very aptly said once (I do not know where and I do not know when, but I have retained), the simple fact of using autocompletion in itself is already coming out of the guidelines of Google.

Some examples of practices that are between black hat and white hat

How is it everyday? Here are:
The directory registration, here is, for example, a technique that could be called gray hat for example. In a sense, you do not do anything wrong, you only communicate on the web to make your business better known. Yet, in the eyes of Google, it is not natural. By seeking to retrieve a link to your website, you do not strictly limit yourself to the natural links that arrive on your site in favor of content that triggers the irresistible desire to go and put a link.

Another technique we could mention here too, the guest blogging. Do you know what this practice is considered somewhat dubious by Mountain View? If this is not the case, rest assured, we will explain the concept in another article very soon. In the meantime, let’s just specify here that in theory, the guest, in the eyes of Google, must be under the aegis of a tag of a nofollow link or, really at least to use a de-optimized link anchor. This is also the sort of thing that a gray hat referencer can do.

We’re not going to give you any other techniques here, but we’re here for you if you’re wondering about one or the other to tell you whether it’s gray or not.