2 hours and 51 minutes. That is the amount of time that adults 18 years and older spend on their mobile phone every day. This equates to almost 90 hours per month that each adult spends time searching for entertainment, shopping, connecting with peers and keeping up with the latest news.
Now it is more important than ever for companies to understand how digital marketing can help their businesses. Deciding whether to implement a digital marketing strategy or not could be the difference between a company that fails and another that is successful.
This article will cover:
- what is the digital marketing?
- Why do companies avoid digital marketing?
- Why is digital marketing important for companies?
- Social networks and digital marketing
- Digital marketing numbers do not lie
- Digital marketing is more than social networks
- In conclusion
What is the digital marketing?
According to Freelance Web Content Writer Chandigarh, digital marketing is simply a term used to describe a company’s online marketing efforts. Digital marketing is a form of Internet marketing that includes methods such as:
- Email campaigns
- Search engine marketing: SEO and pay per click advertising
- Online Banner Advertising
- Mobile application markets: Apple and Google Play
Like traditional marketing, it is about connecting customers with a company or brand in the right place and at the right time. Sending traffic to your website through these tools can help you convert your potential customers into a real customer.
- Blog posts and articles
- Infographic
- Interactive tools like Playbuzz
- social networks
- Logos and fonts that make up your brand
- EBooks
- White papers
- Reviews
Why do companies avoid digital marketing?
Many companies have chosen not to do digital marketing due to these three reasons:
- They do not understand,
- They don’t believe that their customers have become digital and,
- They are up to the neck with the clients
The truth is that, while digital marketing can be complicated for a business owner who is not familiar with it, there are plenty of professionals who can help you. Second, customer demographics are changing and today there are actually more millennials looking for information online. Finally, a company should always have a strategy to obtain new customers, even when they are able.
Why is digital marketing important for companies?
Digital marketing has the ability to grow small and medium businesses in a meaningful way. The evolution of technology has created a field of opportunity that at one time is reserved only for large corporations.
Today, small and medium businesses actually have an opportunity and can grow in various ways. The reasons why digital marketing is so important for companies are:
Best Return on Investment
A small business that can be difficult to pay in traditional media methods, such as television commercials, but digital marketing is a much more feasible way.
If a company’s website has a constant flow of traffic and those visitors can become sales, succeed. In fact, your success (and defeats) can be measured more easily. Digital marketing allows you to track and monitor your results, which is useful when deciding which method works best for you. A company can determine its return on investment much more easily.
Internet will be everywhere
Research has projected that there will be more than 20 million interconnected devices by 2020. Companies that are on board with the digital market have access to their target market in a way never seen before. Being prepared for “The Internet of Things,” or Internet connections through everything from cars to photo frames, can even put a small business in high places.
Digital Marketing Generates More Income than Traditional Methods
According to Google, companies that use digital marketing methods have a revenue growth expectancy 2.8 times greater than those that follow traditional techniques. Small and medium-sized businesses can expand their businesses on a global scale when income is plentiful. In fact, they have 3.3 times better chances of expanding with digital marketing.
Get Customer Confidence with Digital Marketing
Customers who interact with brands on social networks trust them more because they know them personally. If you are looking for food, you can go to Yelp or Google and read what previous customers say about a particular restaurant. When you search for things to do, you can make a post on Facebook, and FRIENDS can tag your favorite meeting places. The references of people we know have more weight; Then, if your company has not already done so, mark yourself in a digital space.
Social proof and testimonials from real clients can give you exponential leverage. Companies create a brand of recognition. The amazing thing about digital marketing is that it can increase customer loyalty. When a business goes beyond its customers, it has no reservation to tell everyone about its experience. The references of people we know have more weight; Then, if your company has not already done so, mark yourself in a digital space. Social proof and testimonials from real clients can give you exponential leverage.
Companies create Brand Reputation
The amazing thing about digital marketing is that it can increase customer loyalty. When a business goes beyond its customers, they will have no reservation to tell everyone about their experience. This also means that if a company stinks of providing quality services, those customers will tell everyone about their experience.
Companies that do well can expect their customers to become brand ambassadors and reap the benefits of providing good service.
Social Networks and Digital Marketing
Now that you have an idea of why digital marketing is important for companies, it is essential to understand one of its most important components. Social networks are a component of digital marketing that belongs to the Internet Marketing branch. Social media platforms include:
- Youtube
- And many many more!
For a company to thrive on these platforms, it must understand the type of customers that frequent them and how to share the content. What a brand publishes on LinkedIn must be different from what is shared on Instagram, since that platform serves users in a different way.
Digital Marketing Numbers Don’t Lie
Companies that use social media marketing methods successfully have the potential to grow exponentially. One way to succeed is to know the content your target audience wants and how to reach them on certain platforms.
Some companies do better on Pinterest, while others thrive on Facebook. Either way, people should be able to leave one platform and recognize their brand in another.
The most popular social media platform Facebook had an incredible number of users of 2.23 billion in the second half of 2018 and the number is growing. As their number of users grows, so do their advertising products. Marketing professionals may find it difficult to get away from this beast of social media given how great they are. Your ads can be targeted based on specific information such as:
- Age
- Education levels
- Life events: marriage, new house, new car
- Job title
- Devices used
- And much more!
Facebook also offers a variety of different types of ads, such as:
- Link Click Ads
- Video ads
- Enhanced Page Posts
- Local awareness ads
- Offer claims
- And much more!
With the right process, a small and medium sized company can find prosperity on Facebook.
What other Social Media Platforms are there?
While Facebook is a giant, we cannot forget these other very powerful platforms.
Youtube
The video platform, YouTube, uploaded its first video in April 2005 and has been growing ever since. More than 1.3 billion people use YouTube and almost 5,000 million videos are viewed on this platform every day. A small or medium business can use YouTube as a way to show quality content. Think about it: a six-year-old boy earned $ 11,000,000 on YouTube in 2017, so it’s definitely a platform he doesn’t want to avoid.
If a company seeks to grow globally, then Instagram can be the perfect platform. 80% of its users reside outside the United States. With the right ad (thanks to its parent company, Facebook), a company can significantly increase its revenue. Users use Instagram frequently for images, especially after the implementation of Instagram stories, so it is a great way to show the backstage experiences in your company.
Founded in 2006, Twitter has become a microblog platform. Users are only allowed 280 characters per tweet, so the content must contain a punch. According to Omnicore, as of January 2018, Twitter has:
- 330 million monthly active users
- 500 million tweets sent per day
- 100 million daily active users
Users frequent Twitter to get quick answers, track the news and share their ideas.
Digital marketing is more than social media
While social networks are a big part of digital marketing, you should not forget about search engine optimization (SEO), Pay-Per-Click (PPC) and email marketing.
SEO and Content Marketing
Digital marketing specialists know that SEO and content marketing usually speak separately, but the two really complement each other quite well. SEO is the technique to get traffic from organic search results in search engines such as Google, Yahoo and Bing. Content marketing, on the other hand, is the process of creating and sharing useful content to attract the target audience.
The goal of content marketing is to encourage a customer to perform an action, such as buying a good or service.
As recently mentioned, marketing is about being in the right place at the right time, and SEO content marketing can help a company achieve it.
If a customer is looking for “potatoes written with a Sharpie in cursive typography” and its content includes SEO keywo rds that align with that, then the list will be seen just when the individual is looking for the information.
This is pure gold. While SEO is excellent when used correctly, it is not something that will happen overnight. The road to success with SEO can be long, but it is definitely worth it. Nobody is going to complain about free and organic potential customers, right? Absolutely not!
Many wonder,
What is SEO?
Freelance Web Content Writer created an interesting model to easily define what SEO is.
The model is called Pros.
DCOM as its acronym indicates
Discover – Discover
Create – Create
Optimize – Optimize
Measure _ measure
Discover:
Here comes everything that is keywords, and relevant topics.
Content ideas and opportunities to create content. For example, investigate competitors and discover content topics that competitors have not yet written.
In the technical part we talk about identifying or discovering opportunities where we can improve the technical part of our websites.
Create and Optimize
We have already discovered the keywords and content ideas now we are going to create quality content and optimize as much as possible on our website.
To size:
Measure what keywords we have in position 1, measure the increase in traffic of organic channels such as Google, measure the time of each session through Google Analytics. We can also measure profits that are the result of our SEO.
Google Adwords – Paid advertising on Google or PPC .
However, some companies may take another route to make sure they are still in the search engines, but it has a cost. Pay per click or Google Adwords is when advertisers pay a fee each time their ad is clicked, this is known as pay per click. It is a way to buy visits to your website instead of letting them come organically.
For example, if someone is looking for “women’s red shoes” and the correct keywords are used, an ad may appear in one of the ad placement areas. In fact, the ad could appear in the top spot, making it one of the first things an individual sees in search results. Like SEO, keywords are important when using pay per click methods.
The research process to find the right keywords, set up the right campaign and be relevant takes a lot of time. However, the benefits of doing well could result in a $ 5.00 offer for your website to become a $ 500 sale.
With Google Adwords, if users find their keywords and ads relevant, Google will charge less for the click.
Email Marketing or Email Marketing
Contrary to popular belief, email marketing is far from extinct. Companies with the right strategy can move subscribers of interest to buy with a good sales funnel.
There are three different types of email marketing:
- Transactional: providing customer service solutions.
- Relational. Feeding a relationship with your subscribers.
- Promotional Specifically for lead generation.
Conclusion:
Digital marketing has the potential to help your business in an excellent way. With the ability to connect with expanding customers and constantly changing technology, digital marketing cannot be something that companies can ignore. It’s not just about what you say to the customer, but about what a customer tells a potential customer. Understanding how digital marketing can help your company will keep you on the field.
Frequent questions:
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- How do I start my digital marketing in my company or business if I have never had staff dedicated to this?
I recommend that you hire a digital marketing specialist with knowledge of SEO – PPC and email marketing.
These are the most important pieces of digital marketing, this person would be the manager and could outsource freelance services for writing content and social networks. This if you have a small budget.
In the case of having a good budget, I would recommend that you implement an in-house digital marketing department and hire an SEO person, another PPC person for email marketing, a writer and a person for social networks.
It is very important to train or have an advisor who can help with digital marketing strategies to the team you have hired.
This will save time and money since an expert can give the necessary tips to achieve the goals and objectives in a faster and more productive way.
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- What is more important the organic or paid traffic of Google ads?
Organic traffic is more important but SEO is complemented by PPC at least at the beginning when a company starts with digital marketing.
PPC provides keyword traffic that could be imporsible or that can take up to 2 years to organically process.
I would recommend both and try the return on investment.
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- My company needs social networks and which are the most appropriate for my industry?
Every company or business needs visibility of social networks because the online presence in universally known pages such as Facebook and Twitter provides credibility. Which social network is appropriate for each business
That varies if the business is of goods or services, if it is directed to the end customer or if the business sells from one business to another. There are so many different and different possibilities with social networks. In my YouTube channel I have created an album that speaks and explains everything about networks, you can watch it and have a clearer idea of how to use social networks for each business.
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- How long does it take to see the results in SEO?
SEO takes time and the results depend a lot on the industry and competition.
SEO is based on relevant content. Seeing SEO results can take from 3 months to 2 years in some cases of very competitive keywords. Each case is unique but worth it and the waiting time.
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- Being a business owner I also need to educate myself in digital marketing or hiring trained people is enough?
It is very important that the owner of a business understand the general concepts of digital marketing in order to understand strategies, reports and results.
There are many companies today that their owners due to their age are not very technical or are not familiar with the concepts of digital marketing. In that case, it is very important that the CEO or general manager understands and educates himself on the subject so that he can easily explain the procedures and investments of the initiatives of the digital marketing department to the owner.